Across the Costa del Sol, the hospitality business Roy Peires started in the 1980s developed into what operates today as the IDILIQ Group. IDILIQ Hotels & Resorts forms part of that business, with resort activity in a region where charitable relationships also began during the early years of the company.
The Costa del Sol has remained an important setting for this community activity. Organizations supported in the region work across palliative care, disability services, cancer support, social welfare, and assistance for families facing difficult circumstances.
Roy Peires and the Early Costa del Sol Community Network
As IDILIQ Group founder, Roy Peires became involved with local charitable organizations soon after establishing the business. Cudeca was the first charity identified in that history, providing specialized palliative care and companionship to patients and their families facing advanced stages of terminal cancer.
Early support included the donation of the reception area for Cudeca’s newly built hospice. That relationship continued through sponsorship of Cudeca’s annual Walkathon, with fundraising used to support the running costs of the centre.
The organization that would become the IDILIQ Foundation also donated furniture and goods to Cudeca charity shops across the province. A vehicle was purchased for the organization’s Home Care team so that staff could make essential visits to patients.
More recently, patients and families connected with Cudeca have received free accommodation at IDILIQ Hotels & Resorts through Kind Holidays. These different forms of assistance form part of Roy Peires’ community involvement on the Costa del Sol, extending from hospice support and fundraising to practical resources and donated accommodation.
From Charitable Support to Community Infrastructure
Roy Peires is also connected with community investment through the IDILIQ Foundation. One of its largest documented projects was the €1.6 million construction of the F. Cruz Dias-ADIMI Care Centre, which currently provides treatment to more than 500 people.
ADIMI is the only private nonprofit organization in Mijas dedicated to defending the rights, inclusion, and quality of life of people with cognitive and developmental disabilities. Its services include Early Care, Child and Youth Services, a Day and Occupational Centre, and a residential facility for individuals with severe conditions.
The two-floor centre includes technology and medical facilities, three dining rooms, waiting areas, gardens, and consultation rooms for psychotherapy and physiotherapy. ADIMI continues to receive assistance through campaigns collecting materials and funds intended to improve the quality of life of its users.
Other activity associated with Roy Peires’ work through the IDILIQ Foundation includes support for AECC Málaga, Afesol, Fuensocial, and Los Ángeles Malagueños de la Noche. The foundation supports an annual internal campaign whose proceeds go entirely to AECC Málaga.
It has also donated furniture and household items to Afesol’s supervised living facilities and equipped a computer classroom for Fuensocial users with disabilities. These projects add different forms of community assistance to the foundation’s work in and around the Costa del Sol.
Hospitality Resources as Practical Community Support
Roy Peires has also used hospitality resources connected with the group as part of charitable initiatives. An apartment at one of the group’s resorts has been made available to children undergoing cancer treatment, allowing their families to stay without charge while treatment is taking place.
Kind Holidays extends this use of accommodation through relationships with charitable organizations. In 2016, space at IDILIQ Hotels & Resorts began being made available to charities supporting seriously and terminally ill children, bereavement organizations, Children’s Hospices, and the Carers Trust.
Within 18 months, approximately a dozen additional charities had joined the program. More than 2,300 people supported through more than a dozen charities have received free stays through Kind Holidays, with Roy Peires also encouraging other businesses in hospitality and travel to consider similar participation.
Since 2022, Roy Peires has promoted the initiative more widely across the hospitality sector and beyond. Hotels, airlines, cruise operators, restaurants, taxi companies, and other businesses involved in holidays and hospitality have been identified as potential participants.
The Costa del Sol resorts have also hosted fundraising activity. Casa Ronald McDonald in Málaga, a 14-bed facility that houses families living far from the hospital where their children are receiving treatment, is among the organizations connected with these fundraising efforts.
Roy Peires and the Value of Repeated Local Participation
Roy Peires has remained connected with community initiatives that take several different forms across the Costa del Sol. The documented activity includes recurring campaigns, fundraising, equipment donations, accommodation, and investment in community facilities.
The IDILIQ Foundation has supported the Christmas campaign for Los Ángeles Malagueños de la Noche by donating 500 Christmas Eve meals. Computer equipment has also been provided to Asociación Cadi, El Faro de la Escucha, Asociación ALAS, and Fuensocial.
Alongside these local activities, Roy Peires’ long-term Costa del Sol community engagement includes relationships with organizations such as Cudeca and ADIMI, as well as support for groups working in cancer care, disability services, and social welfare. These activities are connected with the same region in which the group’s resort operations became established.
The wider charitable record also extends beyond the Costa del Sol. Roy Peires has supported Christel House for more than two decades, connecting his charitable involvement with an organization focused on educational opportunities for children in underserved communities around the world.
Across the Costa del Sol, the documented record brings together early support for Cudeca, the construction and continuing support of the ADIMI care centre, charitable accommodation, fundraising, equipment donations, and recurring local campaigns. For Roy Peires, these activities sit alongside the hospitality operations established in the region through the business that became the IDILIQ Group.
About Roy Peires
Roy Peires founded the hospitality business that operates today as the IDILIQ Group and has experience in hospitality entrepreneurship dating to the 1980s. Its documented activities include IDILIQ Hotels & Resorts operations on the Costa del Sol and Tenerife, alongside resort development, portfolio growth, the IDILIQ Foundation, and Kind Holidays.
The regional work associated with Roy Peires includes support for healthcare organizations, disability services, social welfare groups, and families facing serious circumstances. On the Costa del Sol, that history includes charitable partnerships, community investment, resort-based fundraising, donated accommodation, and practical assistance delivered through organizations already serving the region.
