Named Top 10 Directors of Marketing by managemarketing.com, Barajas’s success highlights how Keyser’s culture of selfless service, leadership development and innovation translates into growth from within.

SCOTTSDALE, Ariz., Oct. 19, 2026 /PRNewswire/ — Keyser Commercial Real Estate, a nationally recognized commercial real estate advisory firm, is highlighting a recent leadership profile of Partner and Marketing Director Olivia Barajas as another reflection of the people-first culture that has helped drive the firm’s continued growth and industry disruption.

The profile, “Building Brand Clarity through Creativity, Communication and Strategy,” traces Barajas’ nearly eight-year career at Keyser and explores her role in strengthening Keyser’s brand, executive communications, thought leadership, sales enablement and digital visibility as the firm has expanded its market presence.

For Keyser, the recognition represents something larger than the accomplishments of any one team member: it demonstrates what can happen when an organization intentionally invests in its people and creates room for them to grow alongside the business.

“The opportunities I’ve had at Keyser are a direct result of being part of an organization that gives people room to take ownership, solve problems and grow,” said Olivia Barajas, Partner and Marketing Director at Keyser. “Jonathan has built a culture around service excellence; one where people are trusted with meaningful responsibility. My goal as a Partner is to continue creating that same opportunity for the people I have the privilege of leading.”

Jonathan Keyser, Founder and Managing Partner of Keyser, praised Barajas, saying, “Our goal has always been to build an organization where talented people can serve and do exceptional work, and Olivia exemplifies what happens when someone takes that opportunity to the next level. She has far exceeded my expectations. From shaping Keyser’s culture and empowering our brokers to better service their clients to helping drive new business, Olivia has made an extraordinary impact on our organization. Her influence extends far beyond marketing, and Keyser is a stronger company because of her leadership.”

That philosophy, which Keyser expanded upon in his No. 1 Wall Street Journal bestselling book, You Don’t Have to Be Ruthless to Win, has become embedded in the firm’s approach to leadership, client service and professional development.

A Culture Recognized from the Inside Out

Keyser’s commitment to culture has earned repeated recognition, including being named an Inc. Best Workplace, a Phoenix Business Journal Best Place to Work, an Arizona Top Workplace, and a Most Admired Company.

In 2026, Keyser was also recognized across multiple Top Workplaces culture categories, including Innovation, Employee Appreciation, Work-Life Flexibility, Employee Well-Being, Professional Development, Compensation & Benefits, Leadership, and Purpose & Values, as well as being recognized as a Top Workplace in the Real Estate Industry.

Together, those distinctions reflect an operating philosophy built around Keyser’s 15 Core Operating Principles and a belief that exceptional client service begins with the experience created inside the organization.

The recent Barajas profile provides one example of that philosophy in action. During her tenure, she has advanced through leadership roles while helping expand the firm’s capabilities across corporate positioning, creative direction, executive communications, thought leadership, content strategy, sales enablement, and digital visibility.

The profile also highlights an outcome particularly important to Keyser’s culture: Barajas’ leadership has contributed to more than six years of top-talent retention within her team through mentorship, collaboration, ownership and trust.

Building the Next Generation of Keyser

As Keyser continues to grow, the firm remains focused on developing leaders internally while challenging long-established norms within commercial real estate.

That includes embracing new technologies and communication strategies while remaining grounded in the human relationships at the center of the business. The profile notes Barajas’ work incorporating AI- and LLM-informed strategies into Keyser’s approach to digital visibility as decision-makers increasingly use generative search to discover information, evaluate expertise and identify potential business partners.

For Keyser, innovation and culture ultimately serve the same objective: building an organization capable of delivering an exceptional level of advocacy to the tenants and occupiers it represents.

About Keyser

Keyser is one of the largest independent commercial real estate advisory firms of its kind in the U.S. Through its EXIS Global platform of more than 600 commercial real estate advisors, Keyser provides clients with sophisticated local-market expertise and seamless execution across virtually every major global market. Built around a commitment to excellence, extraordinary selfless service, and ferocious client advocacy, Keyser’s model combines the reach and capabilities of a global platform with the responsiveness, accountability, and client-first approach of an independent firm.

For more information, visit keyser.com.

Olivia Barajas,

Partner and Marketing Director of Keyser Commercial Real Estate

obarajas@keyser.com

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SOURCE Keyser Commercial Real Estate